STILL DREAMING is the award-winning documentary which follows residents at an entertainers’ retirement community as they rehearse and perform Shakespeare’s A Midsummer Night’s Dream. You’ll meet a retired Broadway star, a pitch-perfect octogenarian pianist, and a couple residents taking the stage for the first time. These actors teach us that creativity is a powerful force of renewal and that we’re never too old to see our dreams come true.
STILL DREAMING has shown at dozens of theaters, film festivals, events, and conferences around the world. Variety hailed the film as “intriguing and evocative”. The film’s characters have been featured in major media outlets including FOX, PBS, HBO and NPR.
STILL DREAMING will broadcast on PBS and reach more than 2 million viewers. Public television is the perfect platform to reach our core audience of affluent and well-educated adults who are highly engaged with their health and their community.
As a sponsor, underwriters will have a dedicated message at the opening and closing credits of all PBS broadcasts, creating more than 4 million high-value impressions.
PBS is ranked the #1 most trusted institution in U.S. and PBS viewers carry these valuable characteristics:
Demographic Profile of PBS viewers:
• 70% are 50+ years old, excluding kid’s shows
• 81% more likely to belong to a senior citizen club
• 216% more likely to be in a business club
• 213% more likely to take 3 or more trips a year
• 68% vote in political elections
Financial Profile of PBS viewers:
• 95% more likely to have an HHI of $150K+
• 177% more likely to have investments of $150K+
• 76% more likely to use a brokerage firm
• 65% have some life insurance
• 49% have an IRA/Keogh account
PBS SPONSORSHIP OPPORTUNITY
As a sponsor, your company will have a dedicated 15-second message at the opening and closing credits of all PBS broadcasts, creating more than 4 million high-value impressions. Your underwriting message is built onto the program and remains attached throughout the life of the film and all repeat broadcasts (PBS has rights to an unlimited number of broadcasts over 4 years to the film). Sponsors will receive category exclusivity and its message will stand out in an uncluttered advertising environment.
ADDITIONAL BRANDING OPPORTUNITIES
In addition to the national PBS broadcast, we can work with you to design a custom strategy to integrate your brand and activate your sponsorship though online engagement and promotional materials. There are a number of ways to engage with the STILL DREAMING audience through online communities and other outreach platforms.
ONLINE WITH NEXTAVENUE.ORG
NEXTAVENUE.ORG is PBS’s online community for America’s 50+ population. The site receives over 1 million unique visitors to its site each month and will provide STILL DREAMING with extensive social media marketing and promotion of broadcasts, streaming of the film, and showcase exclusive video bonus content.
Sponsor may promote through all marketing and outreach materials, the STILL DREAMING official website, and on all streaming and DVD/BLURAY versions of the film that are sold from the official STILL DREAMING website. Sponsor may also screen the film at events of their creation or choosing for a period of 2 years.
Unique, exclusive video spots can be created by the filmmakers for Sponsor, using Sponsor’s branding plus clips from STILL DREAMING, for use on Sponsor’s social media & marketing outlets. Additional reasonable standard industry fee to apply for spot creation.
THE STILL DREAMING TEAM:
PHILOMATH FILMS is the multi-award-winning documentary production team behind STILL DREAMING. Their prior work includes a Sundance Film Festival Grand Jury Prize nominee and numerous impactful films focused on aging and the arts.
TWIN CITIES PUBLIC TELEVISION, a top 5 PBS station in the PBS network, will be overseeing placement and carriage of STILL DREAMING throughout the public television system. TPT maintains relationships with and will target the top 70 stations in the nation, representing 70% coverage throughout the United States.
NEXTAVENUE.ORG is PBS’s online community for America’s 50+ population. The site receives over 1 million unique visitors to its site each month and will provide extensive marketing and promotion of broadcasts, streaming of the film, and showcase exclusive video and editorial bonus content.
STILL DREAMING PARTNERS: